REFUEL FROM TODAY. RECOVER FOR TOMORROW.

Startup Leadership: Spearheaded the inception and growth of a consumer packaged goods startup, adeptly stewarding $4.6M in seed funding from private investors.

Business Blueprint Execution: Designed and executed a robust business blueprint, accelerating product conceptualization to a successful launch.

Distribution Expansion: Increased distribution from an initial 35 outlets to 360 within a year, marking a 925% growth, further increasing to a peak of 800 brick-and-mortar retailers.

Product Innovation: Developed an award-winning product range with three SKUs, blending flavor and function.

Multifaceted Business Approach: Led sales, distribution, operations, and supply chain dynamics, and executed compelling omnichannel marketing strategies.

Team Leadership: Strategically directed a high-performing team of fifteen across four locations while instilling a culture of collaboration, inclusivity, and transparency.

Partnership Development: Fostered and nurtured key professional alliances, fortifying brand credibility and trust with customers, vendors, and investors.

Media Recognition: Achieved notable industry acknowledgment with features in Sports Business Journal, Muscle and Fitness magazine, and Nosh.

Employee Training & Development: Initiated a personalized quarterly review program for each team member, where employees identified areas for improvement and skill acquisition. Collaboratively crafted tailored strategies to drive individual growth and foster continuous learning.

Digital Presence & Influencer Strategy: Pioneered an influencer program by being among the first sports nutrition brands to embrace the newly lifted NIL regulations. Established partnerships with over 200 student-athletes from 20+ premier universities. Collaborated on a unique profit-sharing model, enabling athletes to monetize their influence through sales attributed to their promotions.